For a fixed period of up to 24 months, AfroPin is a brand's only partner for selling its gift cards through third parties: resellers, aggregators, gift card platforms and corporate gifting providers. A brand's own stores, website and app are not covered, nor are loyalty points or store credit. We onboard and support resellers to sell each brand's cards, which is hands-on work, and exclusivity is what lets us commit to it. It also keeps every PIN for your brand on one ledger, so a card can't be sold or spent twice across different systems. If your cards aren't available through resellers within six months of going live, you can end the exclusivity early.
The full terms are in your brand agreement and in section 6 of our Terms of Service. Exclusivity applies to brands only; resellers can sell other providers' gift cards alongside AfroPin.