One of the first things a brand learns when they talk to us is that joining AfroPin comes with exclusivity: for a fixed period of up to 24 months, we are your only partner for selling your gift cards through third parties. It is a fair question to ask why, and what exactly it covers. Here are the answers.
We invest in selling your cards
A gift card programme is only as good as the places it is sold. For each brand, we onboard and support resellers who will put that brand's cards in front of customers: retail chains, agent networks, apps. That means verification, set-up, training and ongoing support, reseller by reseller.
That work takes time and money, and it only pays off if the cards we are building distribution for are the cards customers buy. Exclusivity is what lets us commit to it.
One set of codes, one ledger
A gift card is a promise of value. If the same brand's cards run on two or three systems, nobody has the full picture: a card could be sold on one system and spent on another, balances drift apart, and fraud has gaps to slip through. With exclusivity, every gift card sold through a third party is checked against the same record, every time, wherever it was sold and wherever it is spent.
A clear picture of your programme
When everything runs in one place, you see everything in one place: what was sold, by whom, where it was redeemed, at which store and on which till, and what has been paid out. Split across providers, those numbers rarely line up.
What exclusivity covers, and what it doesn't
- It covers selling your gift cards through third parties in Nigeria: resellers, aggregators, gift card platforms and corporate gifting providers.
- It does not cover selling your own gift cards at your stores, on your website or in your app. Loyalty points, store credit and coupons that aren't sold for money aren't affected either.
- It lasts for a fixed period of up to 24 months and never renews unless you agree. Afterwards you can stay on AfroPin without exclusivity.
- It is a two-way deal: if your cards aren't available through resellers within six months of going live, you can end it early.
- It applies to brands only. Resellers can keep selling other providers' gift cards alongside AfroPin.
- If you already sell gift cards through another provider, tell us when you apply. We agree how and when that moves to AfroPin or ends, and record it in your agreement.
The full terms are in section 6 of our Terms of Service and in each brand's agreement. If you have questions about how exclusivity would work for your business, our partnerships team is happy to walk you through it before you apply.
